04 / 07Google Ads Management
We build and run Google Ads accounts that answer to revenue, not clicks. Clean tracking, sharp creative and weekly optimisation, reported in plain numbers. You always know what each euro returned.
Every euro you give Google should come back with friends. If it doesn’t, we find out why within a week.
4.6×
avg. return on ad spend
38%
lower cost per acquisition
2.1×
qualified leads, same budget
Figures are illustrative.
Capabilities
Eight capabilities, one accountable team. Strategy and execution sit at the same table, so nothing gets lost in a hand-off.
Campaign structures built around margin and intent, not around Google’s default recommendations.
Tightly themed ad groups, sharp copy and negative keyword lists that keep spend on buyers.
Asset groups, audience signals and feed hygiene that keep PMax on a short, profitable leash.
Video and Demand Gen campaigns that create demand and feed your search campaigns.
Merchant Center feed optimisation and Shopping campaigns structured by margin and bestsellers.
GA4, Google Tag Manager, enhanced conversions and Consent Mode v2, set up and verified.
Message-matched landing pages and A/B tests that lift conversion rate, not just click-through.
Looker Studio dashboards showing spend, revenue and return, in plain numbers, every week.
(03)Process
A clear sequence with a sign-off at every stage, so you always know what happens next and why.
Talk it throughWe review your account, tracking and margins to find wasted spend and missed demand. You see exactly where the money goes today.
Before we spend a euro, conversion tracking is rebuilt and verified – Consent Mode v2 and enhanced conversions included.
Campaigns, keywords, audiences and ads structured around your margins and your best customers.
Weekly bid, budget and search-term reviews, with ad and landing page tests running continuously.
Once the numbers hold, we push budget into what works and open new inventory across Google’s network.
Packages
Three ways in, each scoped in writing before we start. Not sure which fits? Tell us your goals and we’ll recommend one.
A one-off build for new accounts or full rebuilds.
or 12% of monthly ad spend, whichever is higher
For proven accounts ready to grow across Google’s network.
Prices exclude VAT. Ad spend is paid directly to Google.
FAQ
Something we haven’t covered? Ask us directly, with as much or as little detail as you have.
Setup & Launch takes two to three weeks, most of it spent on tracking and account architecture. Campaigns then typically stabilise over four to six weeks while Google’s bidding learns. We share early numbers from the first week.
Strategy, campaign builds, weekly optimisation, ad copy testing, negative keyword management, a live dashboard and a monthly review call. Scale adds landing page testing, display and video creative and a dedicated performance lead. Video production and landing page builds outside Scale are quoted separately.
No. Ad spend is paid directly to Google from your own account, so you keep full ownership and transparency. Our management fee is €3,200 a month or 12% of monthly ad spend, whichever is higher.
You do. Ad accounts, tracking containers and dashboards are created in your name, or stay in your name if you already have them. On full payment, all ads, copy and creative we produce are yours, and your historical data never leaves with us.
Setup & Launch is billed as a project: 40% on signing, 40% at tracking sign-off and 20% at launch. Management and Scale fees are invoiced monthly in advance. All prices exclude VAT, charged at 19% where applicable.
You get a named account lead, a live dashboard and a monthly review call, plus a weekly note on what changed and why. Each quarter we reset targets with you. If you ever move on, the account, the data and every asset stay with you.
Related services
Disciplines that compound when one team runs them side by side. See all seven
Tell us where you want to be in a year. We’ll come back with a plan, a team and a price.
